I didn't realise that starting a new food brand was going to be as tough as this. Most of my problems stem from the fact that this is not the only thing I do. I currently run a catering company which always requires my attention. I am also working on an online portal, SAFARAMagazine.com which will have recipes, travel news and interviews from Africa and Africans. So perhaps I have taken on much too much. But I am coping. The effect has been that I have had less and less time to work on my spices. I still haven't chosen the recipes I like and the one I am going to use but I am determined to start selling my spice blends at the end of February. I have got a name, which is a step forward. I have also decided that I will take my wares to a couple of farmers markets near me, which would serve as market research anyway. Even going to the local market requires a lot of preparation. Thankfully, my kitchen has been registered by the local authority and it is easy to get insurance for selling at the market. I still need to choose packaging, choose the logo I intend on using and print the labels. But not to worry...I like the pressure. I will get it all done by the end of Feb.
Look out for a range of African spice blends, next time you are at the farmers market.
Signing out, It's Amie
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2 comments:
I really don't know much about African culture or food products, but for some reason this interests me. I do appreciate your writing style and look forward to reading more
Troy, there is nothing quite like African culture. Once you try it you will get hooked. And thank you for the comments.
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